Discovery & Research
EVENT Strategy
Messaging & Voice
Visual Identity
RiverFest's logo and visuals design aimed to capture the vibrant essence of outdoor recreation along the Androscoggin River and emphasized the event's lively and diverse atmosphere. A vibrant representation of the main event - the Regatta - is conveyed through the iconic, yet modern depiction of the single rower to attract the greater community to Simard-Payne Park.