Visual Identity & Logo
Brand Strategy
Collateral Design
Marketing Strategy
Voice & Messaging
Branded Website
Strengthen LA serves as a community hub, bringing together local non-profits and employers with a common goal: to support and empower job seekers as they navigate the numerous pathways of certificates, college, and career opportunities in LA.
Recognizing the significance of their mission, the Strengthen LA team eagerly pursued a comprehensive brand identity, coupled with web design and development, to enhance their impact. It was important to capture the essence of LA's rich diversity in the visual representation. Infusing bold and vibrant hues into the brand identity became a pivotal aspect of the design, which echoed the diverse cultures and perspectives that define the region.